Here are four New Year’s resolutions you might want to consider for your local business and how you can get them started.
Don’t get left in the cold
Christmas doesn’t end on the 25th December. The period between Christmas Day and New Year is just as important as the run up to the big day itself. So it’s crucial you extend your marketing plan to make the most of post-Christmas spending before the new year hits.
Our local news sites and papers reach huge audiences every month, and through our engaging advertising products and targeting options, we can help you reach the right people between Christmas and the New Year to increase seasonal sales.
- £728 million was spent on 25th December 2015 (Fabacus)
- 62% of online purchases made on Christmas Day are carried out using a smartphone, making it the busiest day for mobile shopping in the UK (Fabacus)
- In 2015, 75% of Boxing Day sales were made in-store (Fabacus)