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Marketing planning for local business success

A Johnston Press guide to planning your marketing

Download this step-by-step guide to understand how to plan your marketing through quick exercises and inspiring examples, ultimately helping you to achieve success.

What’s covered?

  • The three key aims of marketing
  • Reviewing your current marketing
  • Understanding your strengths and weaknesses
  • Setting your marketing goals
  • Executing your marketing goals
  • Measuring your success

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2 Comments

  • Mark Harrison says:

    I liked this guide because it provides a useful check list to understand where you are now and a series of effective tools for creating a marketing plan to put ideas into action. It should be possible to do this regardless of your budget and of course rewrite the plan at regular intervals incorporating reviews on what works best for your business. Good job JP!

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